Our methodologies

Qualitative

Your requirements

• Understand the challenges and motivation of a  specific population segment.
• Detect trends, new consumer approaches, new attitudes.
• Produce creative, value added surveys.
• Produce large scale qualitative surveys (multiple groups and targets, throughout France).
• Produce shopper surveys.
• Include qualitative within a global approach: qualitative and quantitative

Why us ?

• Analytical and psychological understanding capabilities.
• Intuition
• Creativity
• The meaning of the communication and results.
• Mastery of specific analysis techniques: semiology, ethnography, projective techniques, etc.
• An company which means that we can operate nationally and internationally.
• Each of our researchers is specializ ed in a specific type of study: tests, creativity, design, lifestyle, international.
• Some of our researchers are specializ ed in specific professional sectors: Banking and Finance, Medical, High Tech, Automotive, B to B, FMCG, Transport.

Levels of service

• The tests:
  Communication, design, product and packaging tests.
• Creative studies:
  These are intended to create new products, packaging or services  at short term (1 to 3 years).
• Innovation research:
  These are focused on R&D for new products or services which will have an impact at mid- or long term in a given marketplace
• Prospective studies:
  They examine market development scenarios or the prospects for acceptance of a product or service at long term.
• Strategic studies:
  identity and communication research, concept research, study of the results and development of the brand.
• Qualitative lifestyle and typology research.
• Lifestyle research laboratories:
  Enables key consumer development trends to be researched, and improve qualitative models to understand these through interviews, groups, semiologic and ethnographic analysis delivered where the products are used.
• Shopper research:
  Using ethnographic observation in a real in situ environment, the following can be recorded:
  • Verbal and non-verbal behaviour of the consumers being studied.
  • Selection methods
  • Updates to point of sale merchandising.
• International qualitative:
  Is therefore based on the following theory and practice:
  • A network of international qualitative partners trained to French standards.
  • Each international survey includes a MV2 manager, traveling, briefing, training and overseeing groups operating management through simultaneous translation. The manager participates in the production of "pilot" interviews and analyzes all results by using their local partners.
• Specialized qualitative surveys in the professional sectors:
  MV2 has developed technically complex specialized researches, produced by a technical/creative pairing, in the following sectors: Medical and Health Public sector, Finance and Insurance, High Tech, Logistics.

Quantitative

Your requirements

"Good research is about asking the right questions to the right people "
Quantitative research covers an extremely wide range of approaches, customizable to answer your needs. At each end of this range, we can mention for example:

• The application of a satisfaction barometer to 100 000 people
• Realizing a focus study on a very specific target group of opinion leaders and high-level managers in 10 countries, for a result due under two weeks.

For both of these aims, MV2 has developed specific tools and management to lead the project to ensure the highest level of reliability and quality for the information gathered and analysis produced.

Why us ?

• Unique fieldwork capabilities, and ISO 9002 certified since 1995 (now ISO 9000-2000):
• High levels of resources for delivering surveys (more than 500 CATI terminals in France, over 2000 face-to-face interviewers, etc. [c.f. Chapter 2.7 Means].
• Interviewers trained and monitored using a qualifying program.
• A large number of interviewers trained in B-to-B research in most sectors of business activity (B-to-B research represents almost half of the research carried out by the Group).
• Integrated IT tools (CATI, CAPI, Web-CATI, Web-CAPI, CAWI on a unique Voxco platform).
• A set of tested statistical processes and training in all the most commonly used methodologies, from the simplest (cross sorts) to the most sophisticated (trade-off, multi-variable analyzes, behavioural modelling, etc.).
• A team of analysts trained in strategic research, who will provide support throughout your project:
• Reporting back at intervals that suit you (up to daily if required)
• Analysing collected data and writing up research reports, bringing out the key points that correspond to your particular issues.
• Writing up strategic and operational recommendations enabling you to save time by making the right decisions.

Levels of service

MV2 Conseil is a "full service" company.  Our team and methods allow us to answer any particular set of issues:

• Writing surveys and preparing information-gathering tools.
• Programming the appropriate software (CATI, CAPI, Web-CATI, Web-CAPI, CAWI,  etc.).
• Recruitment of our most experienced interviewers for your specifi type of task, brief and training.
• Carrying out surveys relative to specifications considered from a broad perspective (quotas, profile of respondents, timeframes, etc.).
• Statistical processing of the information collected.
• Writing up of research reports and the appropriate strategic recommendations.
• Assisting with the internal distribution of the research, coordination of workshops for developing action plans